The Story Behind iConvertly
How two paths converged to create a better way to grow B2B brands
Who we are
We Own the Funnel!
Our vision
iConvertly was built to close the gap between marketing effort and actual revenue results. Too many companies invest in digital campaigns, content, and outreach—only to watch prospects slip through the cracks when it’s time to convert. We fix that. Our team brings together strategy, messaging, and optimization to turn your digital presence into a consistent source of leads and sales.
Our mission
Drive tangible results
Pipeline Amplification
Engage your audience
Educate and empower
Our team
The experts behind your success
Chief Executive Officer
Dr. Ali Jaffar Zia
Digital Marketing and Branding Expert with over 15 years of experience leading growth-driven strategies across SEO, PPC, Content, Social Media, and Marketing Automation. Known for building scalable marketing systems that align with business goals, accelerate revenue, and strengthen brand equity.
Chairman
David Balzen
With 25+ years in business growth consulting, David has driven tens of thousands of sales appointments and leads—fueling billions in pipeline velocity for startups to Fortune 2000 companies. He’s built AI-powered, outbound GTM engines—mobilizing SDR/BDR teams across phone, email, and social to scale demand for complex B2B offerings.
Our core values
Most great partnerships don’t begin with a business plan. They begin with a shared problem.
David Balzen had spent more than two decades deep in the trenches of B2B sales and marketing—architecting demand generation engines for Fortune 1000 companies, guiding high-growth firms through their GTM inflection points, and launching outbound teams that delivered results, not just reports. He knew how to turn sales chaos into pipeline clarity. But time and again, he ran into a frustrating reality: even the most promising strategies broke down at the hands of disconnected vendors—agencies that didn’t understand sales, and sales teams that didn’t understand digital.
Meanwhile, Dr. Ali Jaffar Zia was building something special in the digital space. As founder of Digital Maxima, Ali led a growing team that quietly earned a reputation for technical precision and consistent results. With deep expertise in SEO, paid media, and web development, his agency helped brands grow faster and smarter online. He wasn’t just an operator—he was an engineer of outcomes. But as campaigns scaled, he saw the same pattern emerge: the leads were flowing, but too many clients lacked the structure to convert them. Great marketing was generating activity—but not always revenue.
That’s when the conversations between David and Ali picked up again—not for the first time, but this time, with real intent. The two had collaborated on client projects since 2020 and shared a mutual respect for each other’s craft. It didn’t take long to realize they were solving complementary sides of the same problem.
David understood sales systems. Ali understood digital performance. Both were frustrated by the siloed nature of traditional marketing and sales delivery. Both wanted to build something better.
So they did.
iConvertly was born—not as a rebrand, but as a reimagining of what a modern B2B growth partner should be. A company that doesn’t force clients to choose between strategy and execution, or between lead generation and actual revenue. A company that builds bridges—between outbound and inbound, between creative and technical, between marketing teams and sales outcomes.
Today, iConvertly helps growth-stage B2B companies connect the dots from first click to closed deal. Whether a client hires us for performance marketing, outbound programs, or a fully integrated funnel strategy, the mission is the same: deliver clarity, accountability, and meaningful business growth.
More than anything, iConvertly is rooted in the belief that great marketing and sales aren’t about gimmicks or guesswork. They’re about building a system that works—one that aligns the right message, the right channels, and the right actions with the right buyers.
That’s what brought David and Ali together. That’s what iConvertly now brings to every client we serve. And this is only the beginning.