iConvertly | Website Builder, Systems & AI Automation by Elannie Cabal
WEBSITES, SYSTEMS & AI AUTOMATION
✦ EST 2015
Creative Automation

CRM & AI
SYSTEM
DESIGNER

I build thoughtful digital systems that combine websites, automation and AI to help businesses capture leads, follow up faster and grow with clarity.

Elannie Cabal
Founder of iConvertly · Freelancing since 2015
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What I Build
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01 / SYSTEMS

CRM
Automation

Customized workflows designed around the way your business actually operates.

Automation HighLevel / GoHighLevel • CRM
02 / INTELLIGENCE

AI
Agents

AI-powered communication connected directly to your sales and follow-up systems.

AI Agent Lead Response • Follow-Up
03 / GROWTH

Lead
Follow-Up

Systems that keep new opportunities moving instead of disappearing after the first inquiry.

Lead Systems Capture • Nurture • Convert
04 / DIGITAL

Website
Builder

Landing pages and digital experiences built to convert, wired directly into the systems behind them.

Website Builder Landing Pages • Funnels • CRO
Expertise
◇

CRM Automation

HighLevel / GoHighLevel implementation and workflow architecture.

✦

AI Agents

Intelligent customer communication connected directly to your business systems.

◎

Systems Integration

Calendars, forms, payments and tools wired together so nothing runs in a silo.

⌘

Web & Funnels

Landing pages and digital experiences connected to the systems behind them.

My Process
01

Understand

Map your business, lead flow, existing technology and what is currently breaking.

02

Design

Build the system around your actual operations instead of forcing you into a template.

03

Build

Connect your website, CRM, workflows and AI follow-up infrastructure.

04

Refine

Test, adjust and continue improving the system after launch.

"

THE PERSON WHO BUILDS
THE SYSTEM SHOULD BE
THE PERSON WHO UNDERSTANDS
YOUR BUSINESS.

The Story

From websites
to connected
systems.

I've been a freelancer since 2015, working across a wide range of industries. Early on, I thought a client simply needed a website: build it, launch it, done.

Real projects taught me something different. A website on its own doesn't move a business forward. It works when it's connected to everything around it — the systems that capture a lead, respond instantly and follow up until they convert.

That realization pushed my work from web design into systems and eventually into automation. Growth stopped meaning one attractive asset and became a connected system where every piece supports the next.

That's why iConvertly exists: to build the website, the automation and the AI layer that connect those pieces together.

2015 Freelancing Since
10+ Years of Experience
1:1 Direct Client Access
Elannie Cabal, founder of iConvertly
About Elannie

Ten years building the layer businesses skip.

I'm Elannie Cabal, founder of iConvertly — a freelance website builder and AI automation specialist. Freelancing since 2015, I've spent the last decade building the part of a business most people overlook: what happens after someone shows interest.

Most businesses hire a web developer, a separate automation consultant, and try to bolt on AI as an afterthought. I work across all three disciplines myself, so the site, the systems behind it, and the AI that responds to leads are all built by the same person, toward the same number: booked calls and closed deals.

Get to know me   →
Methodology

I don't automate first. I understand first.

01

Discover

Understand your business, your process, your systems and where things are actually breaking.

02

Architect

Design the system on paper before touching a single tool — what needs to connect to what, and why.

03

Build

Develop the website, the workflows, and the AI agent logic, one piece at a time.

04

Integrate

Connect your CRM, calendar, forms, payments and communication tools so nothing runs in a silo.

05

Test

Run it through normal cases, edge cases, and failure cases — including what happens when it should hand off to a human.

06

Deploy

Launch it into your actual business, not a sandbox — live leads, live calls, live follow-up.

07

Optimize

Watch how it performs, adjust what's not working, and expand it once the foundation is solid.

See A Concept Demo   →
Ways To Work Together

Start where you actually are.

Start Here

Automation & AI Audit

I look at your current process, your tech stack, and your lead or customer journey, and tell you plainly where automation or AI would actually move the needle — and where it wouldn't.

Best for: you're not sure where to start

Single Build

A focused build on one thing: a website, a CRM workflow, or an AI voice/SMS agent — solving one defined operational problem well.

Best for: you know exactly what's broken

AI Agent System

A full agent built to perform a real function in your business — qualifying leads, answering customers, or booking appointments — wired into your CRM, not sitting next to it.

Best for: you're ready to put AI into a live workflow

Full Business System

Your website, CRM, automation, and AI agents connected into one operating system — built and maintained by the same person who designed it.

Best for: you're ready for a real overhaul

The Shift

From manual process to connected system.

Before

Manual lead entry

Manual qualification

Manual follow-up

Manual CRM updates

Manual appointment scheduling

Disconnected software

Repetitive customer questions

After

Automated lead capture

AI qualification

Personalized, automated follow-up

Automated CRM updates

Automated booking

Connected systems

AI handles the routine, I handle the rest

What Clients Say
See All Testimonials →

Kenneth D. Farmer

Regina Buckley

Kelly Campbell

A Different Model

Direct expert
vs. agency.

Neither approach is right for everyone. They simply solve different problems. iConvertly is intentionally built for businesses that value direct access, continuity and personal involvement.

The iConvertly Model

Direct Expert

✦ Direct access to the person actually doing the work.
✦ Deep familiarity with your business and systems.
✦ Faster decisions without internal agency hand-offs.
✦ Consistent quality tied to one person's standards.
✦ Long-term continuity from build through maintenance.
✦ No large agency overhead built into the relationship.
The Trade-Off

Capacity is intentionally limited. iConvertly takes on fewer active clients so each system gets real attention.

Traditional Model

Marketing Agency

＋ More staff for very large or multi-department projects.
＋ Larger bench of specialists across different disciplines.
＋ More built-in redundancy when team members are unavailable.
− Communication may be routed through account managers.
− Execution may be delegated to junior team members.
− Quality and context can vary between assigned personnel.
Best Fit

A traditional agency can make more sense for organizations needing large teams managing many departments simultaneously.

Let's Build Something Smarter

See what we
can automate.

If you want the person building your system to understand your business directly — without account managers, hand-offs or cookie-cutter packages — let's talk.

Book a Strategy Call   →