AUTOMATION & DIGITAL SYSTEMS
✦ EST 2015

Creative Automation

CRM & AI
SYSTEM
DESIGNER

I build thoughtful digital systems that combine automation, strategy, AI and CRM architecture to help businesses capture leads, follow up faster and grow with clarity.

Elannie Cabal
Founder & Operator of iConvertly · Freelancing since 2015
Book Discovery Call   →
What I Build
Let's Work Together →
01 / SYSTEMS

CRM
Automation

Customized workflows designed around the way your business actually operates.

Automation HighLevel / GoHighLevel • CRM
02 / INTELLIGENCE

AI
Agents

AI-powered communication connected directly to your sales and follow-up systems.

AI Agent Lead Response • Follow-Up
03 / GROWTH

Lead
Follow-Up

Systems that keep new opportunities moving instead of disappearing after the first inquiry.

Lead Systems Capture • Nurture • Convert
04 / DIGITAL

Growth
Stack

Websites, SEO, ads, Google Business Profile and funnels working together as one connected system.

Digital Growth SEO • Ads • Web • GMB
Expertise
◇

CRM Automation

HighLevel / GoHighLevel implementation and workflow architecture.

✦

AI Agents

Intelligent customer communication connected directly to your business systems.

◎

Marketing Systems

SEO, Google and Meta ads, Google Business Profile optimization and lead generation.

⌘

Web & Funnels

Landing pages and digital experiences connected to the systems behind them.

My Process
01

Understand

Map your business, lead flow, existing technology and what is currently breaking.

02

Design

Build the system around your actual operations instead of forcing you into a template.

03

Build

Connect your CRM, workflows, funnels, AI and follow-up infrastructure.

04

Refine

Test, adjust and continue improving the system after launch.

“

THE PERSON WHO BUILDS
THE SYSTEM SHOULD BE
THE PERSON WHO UNDERSTANDS
YOUR BUSINESS.

The Story

From websites
to connected
systems.

I've been a freelancer since 2015, working across a wide range of industries. Early on, I thought a client simply needed a website: build it, launch it, done.

Real projects taught me something different. A website on its own doesn't move a business forward. It works when it's connected to everything around it — search visibility, Google Business Profile, advertising, lead capture and what happens after somebody actually shows interest.

That realization pushed my work from web design into marketing and eventually into automation. Growth stopped meaning one attractive asset and became a connected system where every piece supports the next.

That's why iConvertly exists: to build the automation and CRM layer that connects those pieces together.

2015 Freelancing Since
10+ Years of Experience
1:1 Direct Client Access
A Different Model

Direct expert
vs. agency.

Neither approach is right for everyone. They simply solve different problems. iConvertly is intentionally built for businesses that value direct access, continuity and personal involvement.

The iConvertly Model

Direct Expert

Direct access to the person actually doing the work.
Deep familiarity with your business and systems.
Faster decisions without internal agency hand-offs.
Consistent quality tied to one person's standards.
Long-term continuity from build through maintenance.
No large agency overhead built into the relationship.
The Trade-Off

Capacity is intentionally limited. iConvertly takes on fewer active clients so each system gets real attention.

Traditional Model

Marketing Agency

Advantage: More staff for very large or multi-department projects.
Advantage: Larger bench of specialists across different disciplines.
Advantage: More built-in redundancy when team members are unavailable.
Limitation: Communication may be routed through account managers.
Limitation: Execution may be delegated to junior team members.
Limitation: Quality and context can vary between assigned personnel.
Best Fit

A traditional agency can make more sense for organizations needing large teams managing many departments simultaneously.

Let's Build Something Smarter

See what we
can automate.

If you want the person building your system to understand your business directly — without account managers, hand-offs or cookie-cutter packages — let's talk.

Book a Strategy Call   →