Real industries, real systems.
A closer look at the SEO, paid ads, web, and automation work behind four very different service businesses.
Marine & boat salvage
FILE / 01A local marine salvage business competing for high-intent, time-sensitive searches — the kind where the customer needs help immediately and calls whoever ranks first or answers the phone fastest.
Work focused on local SEO and Google Business Profile optimization to win map-pack visibility, Google Ads for immediate-need keywords, and an AI voice system to make sure calls got answered even outside business hours.
Private aviation
FILE / 02A luxury private aviation brand where positioning and trust matter as much as lead volume. The work centered on establishing a distinct brand voice across SEO blog content and social, paired with email campaigns.
Empty-leg promotions — last-minute discounted flights — were built into a dedicated funnel to move a time-sensitive offer without undercutting the brand's premium positioning.
Beauty industry
FILE / 03A local beauty studio where service-specific landing pages needed to match exactly what was being promoted in ad campaigns — a common gap where paid traffic lands on a generic homepage instead of the offer it clicked on.
Service pages were rebuilt to mirror live campaigns, with SEO layered underneath for organic visibility and social content supporting ongoing promotions.
Coaching & personal brands
FILE / 04A parenting-coaching personal brand needed a sales funnel built specifically around a coaching offer, plus a separate funnel for speaking engagement inquiries — two very different buyer intents that needed to be kept apart.
Email nurture sequences carried leads from opt-in to offer, supported by a social growth strategy built around the brand's voice.
Every business leaks leads somewhere different.
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