Social Media That Moves the Revenue Needle
At iConvertly, social media isn’t a “nice to have” — it’s a core component of your go-to-market engine. We create, design, and deploy social media strategies that attract your ideal buyers, nurture them into qualified opportunities, and convert them into loyal customers. Our 25+ years in GTM strategy, branding, lead generation, and sales development mean we understand exactly how to connect social media activity to pipeline, revenue, and market positioning.
Our Attract / Nurture / Convert Methodology
Social media success is more than posting pretty graphics — it's about building a strategic content rhythm that aligns with how your ICP engages, learns, and decides.
Attract
High-visibility content that draws in the right audience.
- Posts designed to stop the scroll with bold visuals and powerful hooks
- Industry insights, trends, and challenge-based storytelling that resonate instantly.
- Strategic hashtagging, keyword placement, and media mix to boost reach
Nurture
Relationship-building content that builds trust and credibility
- Thought leadership articles, how-to guides, and customer stories.
- Behind-the-scenes looks that humanize your brand.
- Engagement prompts to spark conversations with prospects.
Convert
Action-oriented content that drives measurable outcomes.
- Case studies, testimonials, and proof points.
- Direct CTAs to book a demo, download an offer, or request a quote.
- Targeted retargeting campaigns to bring warm prospects over the finish line.
Content Designed for Algorithm & Audience
Short-form videos & reels for visibility
Carousels & infographics for engagement
Polls & Q&A to spark interaction
Story sequences & live sessions for immediacy
Long-form content to deepen authority
Beautiful, Bold, Brilliant, Memorable
Our creative team delivers scroll-stopping visuals and brand-true messaging that:
- Grow your follower base with the right ICP
- Boost post engagement rates
- Position your brand as a market leader
Showcasing Our Impact
Numbers tell the story behind the visuals. In our social media portfolio, you can see the creative, messaging, and strategic placement we've used to drive real results for our clients.
Engagement Overlays – Hover over any post to reveal its actual engagement rate, click-through performance, and follower growth impact — proof that our content doesn't just look good, it moves the needle.
Social Media in Your GTM Strategy
When integrated with your marketing channels, our social media work:
- Amplifies lead generation campaigns
- Drives traffic to conversion-focused landing pages
- Keeps your ICP engaged between sales touches
- Strengthens brand recall in competitive cycles
- Provides sales teams with fresh, relevant talking points
When your social media strategy is treated as a GTM growth driver — not a vanity metric — it becomes one of your most valuable revenue tools.
From Facebook and Instagram to TikTok: We Own the Scroll
Facebook remains the largest multi-generational social network, with deep roots in community building and hyper-targeted advertising. Its value lies in its robust Ads Manager, which allows brands to micro-target audiences by interests, behaviors, and life events. Content thrives in the form of video, carousels, and community-driven posts within Groups. For B2B and B2C alike, Facebook’s identity is engagement at scale, with ad formats ranging from lead-gen forms to immersive Instant Experiences.
Instagram is the visual storytelling platform built on aspirational content. Its identity lies in lifestyle-driven branding, fueled by short-form video (Reels) and interactive stories. The audience is millennial and Gen Z-heavy, making it vital for trend-driven consumer engagement. Content thrives on aesthetic visuals, authentic behind-the-scenes storytelling, and influencer collaborations. Ads leverage shoppable posts, story placements, and Reels to drive awareness and conversions, especially for visually compelling products and services.
Now rebranded as X, the platform is evolving into a multi-utility app blending news, conversation, and commerce. Its identity is speed and real-time dialogue, making it valuable for thought leadership, trend-jacking, and community engagement. The audience skews toward professionals, journalists, and culturally engaged consumers. Short-form text, polls, and threads perform well, while ads focus on promoted posts, trending topics, and brand takeovers — perfect for amplifying awareness and sparking immediate conversations.
LinkedIn is the definitive B2B network, where identity is professional credibility and industry expertise. It is the most valuable channel for demand generation, talent branding, and executive thought leadership. The audience includes decision-makers, professionals, and corporate buyers, making it indispensable for high-ticket sales and GTM campaigns. Long-form posts, carousel insights, and video case studies work best, while ad options like Sponsored InMail and lead-gen forms allow precise targeting by role, company size, and industry.
Pinterest is a discovery engine where intent meets inspiration. Its audience is primarily planners and decision-makers — from home design to fashion to B2B creative ideation. The identity of Pinterest is evergreen content that drives long-tail engagement. Rich pins, infographics, and product guides excel, while Promoted Pins and Shopping Ads turn ideas into conversions.
TikTok has redefined social media with its algorithm-first discovery and virality. The audience skews young but increasingly spans across generations, making it the fastest-growing platform for awareness and engagement. Its identity is authentic, entertaining, and bite-sized storytelling. TikTok’s unique value is its ability to democratize reach, letting even small brands go viral. Content thrives in trends, challenges, and educational “micro-stories,” while ads include Spark Ads, in-feed ads, and branded effects.
YouTube is the world’s second-largest search engine, where content lives longer than any other platform. Its identity is authority and education, making it ideal for deep dives, tutorials, and brand storytelling. The audience spans globally and demographically, with strong B2B and B2C impact. Long-form videos, Shorts, and community posts all drive engagement. Ads range from skippable in-stream to discovery ads, offering unmatched reach and intent-based targeting that aligns with Google’s ad ecosystem.
Snapchat thrives on ephemeral, real-time storytelling with a playful identity rooted in creativity and AR innovation. Its audience is predominantly Gen Z and young millennials, making it powerful for brands targeting younger demographics. Content types include short vertical videos, Stories, and AR Lenses that drive immersive engagement. Snapchat Ads range from Snap Ads and Story Ads to Sponsored Lenses and AR Filters — offering unique opportunities to blend fun, personalization, and brand recall.
Facebook remains the largest multi-generational social network, with deep roots in community building and hyper-targeted advertising. Its value lies in its robust Ads Manager, which allows brands to micro-target audiences by interests, behaviors, and life events. Content thrives in the form of video, carousels, and community-driven posts within Groups. For B2B and B2C alike, Facebook’s identity is engagement at scale, with ad formats ranging from lead-gen forms to immersive Instant Experiences.
Instagram is the visual storytelling platform built on aspirational content. Its identity lies in lifestyle-driven branding, fueled by short-form video (Reels) and interactive stories. The audience is millennial and Gen Z-heavy, making it vital for trend-driven consumer engagement. Content thrives on aesthetic visuals, authentic behind-the-scenes storytelling, and influencer collaborations. Ads leverage shoppable posts, story placements, and Reels to drive awareness and conversions, especially for visually compelling products and services.
Now rebranded as X, the platform is evolving into a multi-utility app blending news, conversation, and commerce. Its identity is speed and real-time dialogue, making it valuable for thought leadership, trend-jacking, and community engagement. The audience skews toward professionals, journalists, and culturally engaged consumers. Short-form text, polls, and threads perform well, while ads focus on promoted posts, trending topics, and brand takeovers — perfect for amplifying awareness and sparking immediate conversations.
LinkedIn is the definitive B2B network, where identity is professional credibility and industry expertise. It is the most valuable channel for demand generation, talent branding, and executive thought leadership. The audience includes decision-makers, professionals, and corporate buyers, making it indispensable for high-ticket sales and GTM campaigns. Long-form posts, carousel insights, and video case studies work best, while ad options like Sponsored InMail and lead-gen forms allow precise targeting by role, company size, and industry.
Pinterest is a discovery engine where intent meets inspiration. Its audience is primarily planners and decision-makers — from home design to fashion to B2B creative ideation. The identity of Pinterest is evergreen content that drives long-tail engagement. Rich pins, infographics, and product guides excel, while Promoted Pins and Shopping Ads turn ideas into conversions.
TikTok has redefined social media with its algorithm-first discovery and virality. The audience skews young but increasingly spans across generations, making it the fastest-growing platform for awareness and engagement. Its identity is authentic, entertaining, and bite-sized storytelling. TikTok’s unique value is its ability to democratize reach, letting even small brands go viral. Content thrives in trends, challenges, and educational “micro-stories,” while ads include Spark Ads, in-feed ads, and branded effects.
YouTube is the world’s second-largest search engine, where content lives longer than any other platform. Its identity is authority and education, making it ideal for deep dives, tutorials, and brand storytelling. The audience spans globally and demographically, with strong B2B and B2C impact. Long-form videos, Shorts, and community posts all drive engagement. Ads range from skippable in-stream to discovery ads, offering unmatched reach and intent-based targeting that aligns with Google’s ad ecosystem.
Snapchat thrives on ephemeral, real-time storytelling with a playful identity rooted in creativity and AR innovation. Its audience is predominantly Gen Z and young millennials, making it powerful for brands targeting younger demographics. Content types include short vertical videos, Stories, and AR Lenses that drive immersive engagement. Snapchat Ads range from Snap Ads and Story Ads to Sponsored Lenses and AR Filters — offering unique opportunities to blend fun, personalization, and brand recall.